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[** CHAPTER 01**](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)
**[CHAPTER 06](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
** [CHAPTER 02](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
**[CHAPTER 07](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
**[CHAPTER 03](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
** [CHAPTER 08](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
**[CHAPTER 04](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
** [CHAPTER 09](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
** [CHAPTER 05](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
**[CONCLUSION](<https://thecopystudios.notion.site/The-Conversion-Playbook-Your-Guide-to-Winning-Clients-Consistently-843e94adb1ef4d8e8753f492bd4c48de>)**
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<aside> 📔 Introduction to The Conversion Playbook
I started sending out mass emails campagins in 2020.
I would get up at 4 am, fire up my laptop and copy-paste same email to hundreds of people until 10 am.
I followed this routine for a whole month.
After sending out like thousands of emails, I heard back nothing.
Crickets.
Not even a single person replied.
And I realized that approach was wrong.
I thought maybe email marketing is dead.
Let’s go somewhere else.
So, I started sending cold DMs on social media.
Same generic message. Change name and send out.
I did this on LinkedIn and Facebook.
Still, no signigifcant results.
People did reply but not a single person hired me for my services.
During this time, I landed a Swiss SaaS company but that inbound lead.
It is a story for another time.
Anyhow, after successfully failing at cold outreach.
My motivation was still high.
So, I took some courses.
And began studying how outreach works.
How people on the other end think.
And I realized that I should find a way to hold people’s attention and then get them interested in my services.
And finally have them take action.
Writing a attention grabbing hook wasn’t difficult for me at that point.
The real challenge was getting clients interested in my services.
That was the real challenge.
And that when I discovered Value Validation Projects.
So, I started deploying VVP in my cold outreach and in proposals.
And Damn!
The results were astonishing.
I got 7-8 calls booked in 2 weeks.
And I closed 5 clients.
I was overwhelmed with work and couldn’t handle the workload.
I dont remember the right moment but all of this happened when a light bulb turned on in my mind.
I thought that why not show my services instead of talking.
And I discovered Value Validation Project.
This idea struck me just as I launched my own agency.
As soon as my designation changed to CEO on LinkedIn, I began receiving the same type of cold DMs I had been sending out—and I found annoying and off-putting.
Honestly, this insight led to the strategic pivot in my outreach strategy.
I needed a method that not only reached out to potential clients but also engaged them by clearly demonstrating the value I could bring to their business.
This led to the development of what I now call the "value validation project."
For freelancers and agency owners, standing out in a saturated market is not just about being seen—it's about being remembered and valued.
Social media and email outreach are powerful tools tody, and using them effectively requires more than just visibility.
I wrote this guide to help you transform your outreach efforts into meaningful interactions that lead to genuine business opportunities.
</aside>
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Implementing VVPs will change your game by improving client relationships and driving business growth. Such as:
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